Communication behavior of companies in product recalls without customer identification information

von Kübler, Raoul
Veröffentlicht in Marketing (2010)

Essays on corporate communication : empirical applications to product recall communication and advertising creativity

von Kübler, Raoul
Veröffentlicht 2012

Applied marketing analytics using R

von Yildirim, Gokhan
Veröffentlicht 2023

Applied marketing analytics using R

von Yildirim, Gokhan
Veröffentlicht 2023

Social media's impact on the consumer mindset : when to use which sentiment extraction tool?

von Kübler, Raoul
Veröffentlicht in Journal of interactive marketing (2020)

Battle of the brand fans : impact of brand attack and defense on social media

von Ilhan, Behice Ece
Veröffentlicht in Journal of interactive marketing (2018)

App popularity : where in the world are consumers most sensitive to price and user ratings?

von Kübler, Raoul
Veröffentlicht in Journal of marketing (2018)

The impact of value-related crises on price and product-performance elasticities

von Kübler, Raoul
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2020)

The role of the partner brand’s social media power in brand alliances

von Kupfer, Ann-Kristin
Veröffentlicht in Journal of marketing (2018)