Legitimacy association of an aged brand : shelter for a brand suffering from consumers' perceptions of incompetence

von Ryu, Hyerin
Veröffentlicht in Journal of business research (2023)

An exploratory investigation of the relative importance of cultural similarity and personal fit in the selection and performance of expatriates

von Jun, Sunkyu
Veröffentlicht in Cross-cultural management ; Vol. 4: Managing cultural differences (2009)

The moderating effect of self-esteem on consumer responses to global positioning in advertising

von Jun, Sunkyu
Veröffentlicht in International journal of advertising (2017)

Motivational bases for consumers' underdog affection in commerce

von McGinnis, Lee Phillip
Veröffentlicht in Journal of service management (2017)

Effects of underdog (vs. top dog) positioning advertising

von Jun, Sunkyu
Veröffentlicht in International journal of advertising (2015)