Perceptual variations of brand images and usage pattern across different demographic segments in mobile handset market

von Joy, Gemini V.
Veröffentlicht in Brand research (2009)

Do prestige goods enhance self-esteem and professionalism? : a study on users of luxury-branded shirts

von Joy, Gemini V.
Veröffentlicht in Marketing review St. Gallen (2012)

Value-based promotion : a consumer retention tool in electronics goods market

von Joy, Gemini V.
Veröffentlicht in International journal of value chain management (2014)

Utilitarian dimensions and behavioural inconsistencies of young fanatic mobile phone users : a study on Indian perspectives

von Joy, Gemini V.
Veröffentlicht in International journal of enterprise network management (2017)

MSD's in industry : a careful exaqmination of the predictors using MANOVA

von Silvian, Paul S.
Veröffentlicht in International journal of logistics economics and globalisation (2017)

Road to employee commitment: the role of empowerment, leadership and culture

von Thomas, Resmi Ann
Veröffentlicht in International journal of business innovation and research (2018)