Advertising effects in social media

von Joshi, Yogesh V.
Veröffentlicht in Consumer psychology in a social media world (2016)

Optimal product line strategies for entry in new markets

von Joshi, Yogesh V.
Veröffentlicht 2007

How much should you invest in each customer relationship? : a competitive strategic approach

von Musalem, Andrés
Veröffentlicht in Marketing science (2009)

When consumers learn, money burns : signaling quality via advertising with observational learning and word of mouth

von Joshi, Yogesh V.
Veröffentlicht in Marketing science (2021)

Improving prelaunch diffusion forecasts : using synthetic networks as simulated priors

von Trusov, Michael
Veröffentlicht in Journal of marketing research (2013)

Identity signaling with social capital : a model of symbolic consumption

von Berger, Jonah
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2011)

Harvesting brand information from social tags

von Nam, Hyoryung
Veröffentlicht in Journal of marketing (2017)

Marketing costs and prices : an expanded view

von Reibstein, David J.
Veröffentlicht in The profit impact of marketing strategy project (2009)

Optimal entry timing in markets with social influence

von Joshi, Yogesh V.
Veröffentlicht in Management science (2009)

Turf wars : product line strategies in competitive markets

von Joshi, Yogesh V.
Veröffentlicht in Marketing science (-2016)

A theory of combative advertising

Veröffentlicht in Marketing science (2009)