Strategic marketing ambidexterity : antecedents and financial consequences

von Josephson, Brett W.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2016)

Political management, research and development, and advertising capital in the pharmaceutical industry : a good prognosis?

von Martin, Kelly D.
Veröffentlicht in Journal of marketing (2018)

Service transition strategies in manufacturing : implications for firm risk

von Josephson, Brett W.
Veröffentlicht in Journal of service research (2016)

Marketing’s roles in innovation in business-to-business firms : status, issues, and research agenda

Veröffentlicht in Marketing letters (2013)