How consumers' assessments of the difficulty of manufacturing a product influence quality perceptions

von Johnson, Allison R.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2007)

Why brands should fear fearful consumers : how attachment style predicts retaliation

von Thomson, Matthew
Veröffentlicht in Journal of consumer psychology (2012)

A coal in the heart : self-relevance as a post-exit predictor of consumer anti-brand actions

von Johnson, Allison R.
Veröffentlicht in Journal of consumer research (2011)

Actors who play outlaws can be good for endorsing products : the unexpected power of negative character endorsers

von Jeffrey, Jennifer
Veröffentlicht in Journal of advertising research (2023)

When one bad apple spoils consumers' judgment of the brand : exposure to an employee's non-workplace transgression and potential remedies

von Johnson, Allison R.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2018)

Creating online videos that engage viewers

Veröffentlicht in Massachusetts Institute of Technology MIT sloan management review (2015)

Relational domain switching : interpersonal insecurity predicts the strength and number of marketplace relationships

von Whelan, Jodie
Veröffentlicht in Psychology & marketing (2016)