Social media and B2B sales : an integrative framework and future directions

von Agnihotri, Raj
Veröffentlicht in Industrial marketing management (2022)

Experiential marketing in an age of hyper-connectivity : navigating the customer experience journey

Veröffentlicht 2022

Experiential marketing in an age of hyper-connectivity : navigating the customer experience journey

Veröffentlicht 2022

A review of climate and culture research in selling and sales management

von Gustafson, Brandon M.
Veröffentlicht in The journal of personal selling & sales management (2018)