Strategies for luxury fashion brands' targeting the young audience : how to link celebrity endorsements and brand extensions with social media

von Moreno-Gavara, Carmen
Veröffentlicht in Global marketing strategies for the promotion of luxury goods (2016)

Sustainable fashion : empowering African women entrepreneurs in the fashion industry

Veröffentlicht 2019

Productivity on the social web : the use of social media and expectation of results

von Soler-Labajos, Neus
Veröffentlicht in Social media listening and monitoring for business applications (2017)

Using social media for CSR communication and engaging stakeholders

von Ali, Imran
Veröffentlicht in Corporate social responsibility in the digital age (2015)

Assessing the maximum level of customer satisfaction in grocery stores : a comparison between Spain and the USA

von Martínez-Ruiz, Maria Pilar
Veröffentlicht in International journal of retail & distribution management (2011)

The impact of integration of 4.0 technologies in the traditional manufacturing industry : evidence from furniture sector enterprises in Spain

von Munoz-Puche, Almudena
Veröffentlicht in New perspectives and possibilities in strategic management in the 21st century (2023)

Proactive orientation effects on product innovation activities : empirical evidence

von Jiménez-Zarco, Ana Isabel
Veröffentlicht in Innovation: organization & management (2012)

La influencia de la percepción del directivo en el resultado de la innovación : evidencias encontradas en España : some evidence obtained in Spain = The influence of managers' pe...

von Jiménez-Zarco, Ana Isabel
Veröffentlicht in Universia business review (2011)

Customer satisfaction's key factors in Spanish grocery stores : evidence from hypermarkets and supermarkets

von Martínez-Ruiz, María Pilar
Veröffentlicht in Journal of retailing and consumer services (2010)

Reverse logistics and marketing as tools for sustainability

von Lara-Guillén, Jorge
Veröffentlicht in Sustainable marketing, branding, and reputation management (2023)

The effects of the current economic situation on customer satisfaction and retail patronage behaviour

von Martínez-Ruiz, María Pilar
Veröffentlicht in Total quality management & business excellence (2012)

The impact of market orientation dimensions on client cooperation in the development of new service innovations

von Jiménez-Zarco, Ana Isabel
Veröffentlicht in European journal of marketing (2011)

Circular economy and closed-loop supply chains in Industry 4.0 : importance to achieve sustainable development

von Lara-Guillén, Jorge
Veröffentlicht in Digital transformation for improved industry and supply chain performance (2024)

Entrepreneurial initiatives and competitive advantage in technology-based companies : the role of the founding team

von Cerdán-Chiscano, Mònica
Veröffentlicht in Entrepreneurial challenges in the 21st century (2016)

Marketing 4.0 : enhancing consumer-brand engagement through big data analysis

von Jiménez-Zarco, Ana Isabel
Veröffentlicht in Socio-economic perspectives on consumer engagement and buying behavior (2017)

Good environmental practices in a traditional wine producer : an opportunity for global competition

Veröffentlicht in International journal of business and globalisation (2012)

Improving the social performance of women-led microenterprises : the role of social media marketing actions

von Aracil-Jordá, Jorge
Veröffentlicht in Technological forecasting & social change (2023)

Assessing the influence of social media on tourists' motivations and image formation of a destination

von Llodra-Riera, Isabel
Veröffentlicht in International journal of quality and service sciences (2015)

Influence of social media on motivations for visiting a destination and image formation

von Llodrá-Riera, Isabel
Veröffentlicht in International journal of technology marketing (2015)

A multidimensional analysis of the information sources construct and its relevance for destination image formation

Veröffentlicht in Tourism management (2015)