Deceptive advertising and abnormal stock returns : an event study analysis

von Jeong, Jaeseok
Veröffentlicht in International journal of advertising (2011)

Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance

von Peterson, Robert A.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2010)

From corporate social responsibility to creating shared value with suppliers through mutual firm foundation in the Korean bakery industry : a case study of the SPC Group

Veröffentlicht in Asia Pacific business review (2014)

The effect of agritourism experience on consumers’ future food purchase patterns

von Kim, Sumin
Veröffentlicht in Tourism management (2019)