Marketing standardization within global industries : an empirical study of performance implications

von O'Donnell, Sharon I.
Veröffentlicht in Ronkainen, Ilkka A. Best practices in international marketing (2002)

International orientation and cross-functional integration in new product development

von Cho, Jinwan
Veröffentlicht in Asian business & management (2017)

Developing a model of reciprocity in the importer-exporter relationship : the relative efficacy of economic versus social factors

Veröffentlicht in Industrial marketing management (2008)

Internationalization and performance of firms in China : moderating effects of governance structure and the degree of centralized control

Veröffentlicht in Journal of international management (2013)