The effect of brand experience on brand love through brand trust, satisfaction, and identification

von Kim, Min Suk
Veröffentlicht in Journal of international trade & commerce (2019)

Empirical study on the reverse knowledge transfer process of subsidiary's marketing knowledge

von Jeong, Gap Yeon
Veröffentlicht in Journal of international trade & commerce (2016)

Reverse knowledge transfer from subsidiaries to MNCs in Korea : size matters

von Oh, Kum-Sik
Veröffentlicht in International journal of multinational corporation strategy (2016)

The effect of brand experience provider on brand experience : focus on Korean cosmetic brand shop

von Jeong, Gap Yeon
Veröffentlicht in The journal of applied business research (2017)