Examining the role of sustainability and green strategies in channels : evidence from the franchise industry

von Jeon, Hyo Jin
Veröffentlicht in Journal of marketing theory and practice (2017)

Illegal corporate bribery : the pressure to "make do" and achieve goals

von Burnham, Thomas A.
Veröffentlicht in Journal of marketing theory and practice (2018)

A knowledge-based explanation of franchise system resources and performance

von Jeon, Hyo Jin
Veröffentlicht in Journal of marketing channels (-2016)

The media and their advertisers : exploring ethical dilemmas in product coverage decisions

Veröffentlicht in Journal of business ethics (2013)

Cultural convergence in emerging markets : the case of McDonald's in China and India

von Jeon, Hyo Jin
Veröffentlicht in Journal of small business management (2016)

A cross-national comparison of brand perceptions of global franchise chains in the BRICS

von Dant, Rajiv P.
Veröffentlicht in Journal of marketing channels (-2016)

An introspective examination of single-unit versus multi-unit franchisees

Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2013)

Unintended effects of marketing messages on salespeople's cynicism

von Seriki, Olalekan K.
Veröffentlicht in European journal of marketing (2016)