Investigating installers' readiness to use mobile B2B communication : findings from Denmark

von Jensen, Morten Bach
Veröffentlicht in The journal of brand management (2008)

Planning of online and offline B2B promotion with conjoint analysis

von Jensen, Morten Bach
Veröffentlicht in Journal of targeting, measurement and analysis for marketing (2008)

Towards a B2B customer-based brand equity model

von Jensen, Morten Bach
Veröffentlicht in Journal of targeting, measurement and analysis for marketing (2008)

Determinants of innovation and creativity in corporate branding : findings from Denmark

von Jensen, Morten Bach
Veröffentlicht in The journal of brand management (2009)