Using a means-end chain to investigate the effect of personal values on brand positioning of green restaurants

von Jeng, Mei-Yuan
Veröffentlicht in International journal of business excellence (2016)

The visiting motivation, perceived value and future behavioural intentions of winery tourists

von Yeh, Tsu-ming
Veröffentlicht in International journal of services and operations management (2015)

Using means-end chains and hierarchical value maps in leisure winery tourism values for Taiwanese and Chinese tourists

von Yeh, Tsu-ming
Veröffentlicht in International journal of services and operations management (2015)