<<The>> role of affect in service encounter satisfaction : an experimental study

von Jayanti, Rama K.
Veröffentlicht 1992

Accentuate the positive : elderly responses to health communications

von Jayanti, Rama K.
Veröffentlicht in Journal of marketing theory and practice (2010)

A netnographic exploration : listening to online consumer conversations

von Jayanti, Rama K.
Veröffentlicht in Journal of advertising research (2010)

Closing the marketing strategy-tactics gap : an institutional theory analysis of pharmaceutical value chain

von Singh, Jagdip
Veröffentlicht in Innovation and marketing in the pharmaceutical industry (2014)

Pragmatic learning theory : an inquiry-action framework for distributed consumer learning in online communities

von Jayanti, Rama K.
Veröffentlicht in Journal of consumer research (2010)

Institutional entrepreneur strategies in emerging economies : creating market exclusivity for the rising affluent

von Jayanti, Rama K.
Veröffentlicht in Journal of business research (2018)

When institutional work backfires : organizational control of professional work in the pharmaceutical industry

von Singh, Jagdip
Veröffentlicht in Journal of management studies (2013)

Dichotomy between financial press and financial markets : the case of the LDC debt crisis of the 1980s

von Jayanti, Subbarao V.
Veröffentlicht in Rivista internazionale di scienze economiche e commerciali (1997)

Effects of airline bankruptcies : an event study

von Jayanti, Rama K.
Veröffentlicht in The journal of services marketing (2011)

Dichotomy between financial press and financial markets : the case of the LDC debt crisis of the 1980s

von Jayanti, Subbarao V.
Veröffentlicht in Rivista internazionale di scienze economiche e commerciali (1997)

Sustainability dilemmas in emerging economies

von Jayanti, Rama K.
Veröffentlicht in Indian Institute of Management Bangalore IIMB management review (2014)

What brand extensions need to fully benefit from their parental heritage

von Miniard, Paul W.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2018)