The relative impact of marketing, research-and-development, and operations capabilities on firm performance

von Krasnikow, Alexander
Veröffentlicht in Journal of marketing (2008)

Innovation and strategy

Veröffentlicht 2018

Marketing strategy : an assessment of the state of the field and outlook

von Varadarajan, P. Rajan
Veröffentlicht in Marketing strategy ; Vol. 6: Evolving and emerging issues in marketing strategy (2009)

The impact of customer relationship management implementation on cost and profit efficiencies : evidence from the US commercial banking industry

von Krasnikov, Alexander
Veröffentlicht in Journal of marketing (2009)

Product and environmental social performance : varying effect on firm performance

von Jayachandran, Satish
Veröffentlicht in Strategic management journal (2013)

Growing by divesting : a multi-theory perspective on the divestiture behaviors of conglomerate diversified firms

von Varadarajan, Rajan
Veröffentlicht in Future-focused strategic marketing (2019)

Choice of cause in cause-related marketing

von Robinson, Stefanie Rosen
Veröffentlicht in Journal of marketing (2012)

How relational embeddedness affects retail buyers' new product selection : Report No. 05-116

von Kaufman, Peter
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2005)

Building a sustainable shelf : the role of firm sustainability reputation

von Carter, Kealy
Veröffentlicht in Journal of retailing (2021)

Brand licensing : what drives royalty rates?

Veröffentlicht in Journal of marketing (2013)

Does it pay to recall your product early? : an empirical investigation in the automobile industry

von Eilert, Meike
Veröffentlicht in Journal of marketing (2017)

Subsidiary use of foreign marketing knowledge

Veröffentlicht in Journal of international marketing (2009)

Creating and managing the product mix

von Kotler, Philip
Veröffentlicht 2012

Big ideas and new methods in marketing : AMA Summer Academic Conference 2018 : AMA educators proceedings volume 29 : Boston, Massachusetts, USA, 10 - 12 August 2018

Veröffentlicht 2018

Marketing performance assessment and accountability : process and outcomes

von Morgan, Neil A.
Veröffentlicht in International journal of research in marketing (2022)