The Biodigital Rises: A New Digital Brand Challenge

von Jauffret, Marie-Nathalie
Veröffentlicht in SCSM (14. : 2022 : Online) Social computing and social media ; Part 2: Applications in education and commerce (2022)

How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper

von Kauppinen-Räisänen, Hannele
Veröffentlicht in Journal of business research (2018)