Reaching the breaking point : a dynamic process theory of business-to-business customer defection

von Hollmann, Thomas
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2015)

Frontline employee motivation to participate in service innovation implementation

Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2010)

Leveraging brand equity to attract human capital

Veröffentlicht in Marketing letters (2007)

Customer positivity and participation in services : an empirical test in a health care context

Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2013)

Leveraging customers' multiple identities : identity synergy as a driver of organizational identification

Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2012)

The role of customer gratitude in relationship marketing

Veröffentlicht in Journal of marketing (2009)

Service transformation : how can it be achieved?

von Kandampully, Jay
Veröffentlicht in Journal of business research (2021)

The negative consequences of measurement model misspecification : a response to Aguirre-Urreta and Marakas

von Jarvis, Cheryl Burke
Veröffentlicht in Management information systems (2012)