<<The>> impact of market position on the effectiveness of comparative ads : a laboratory experiment

von James, William Lowell
Veröffentlicht 1981

Uses and gratifications of the Internet in emerging markets : the case of Serbia and Ukraine

von Baumgarten, Gladys Torres
Veröffentlicht in Journal of euromarketing (2011)

Relational focus in long duration buyer-seller relationships

von Fink, Robert C.
Veröffentlicht in International journal of management and decision making (2017)