Infidel brands : unveiling alternative meanings of global brands at the nexus of globalization, consumer culture, and Islamism

von Izberk-Bilgin, Elif
Veröffentlicht in Journal of consumer research (2014)

Infidel brands : unveiling alternative meanings of global brands at the nexus of globalization, consumer culture, and Islamism

von Izberk-Bilgin, Elif
Veröffentlicht in Journal of consumer research (2012)

Consumer resistance and power relationships in the marketplace

von Roux, Dominique
Veröffentlicht in Consumer culture theory (2018)

Culture theories in global marketing : a literature-based assessment

von Nakata, Cheryl
Veröffentlicht in Beyond Hofstede (2009)

Limits of the McDonaldization thesis : eBayization and ascendant trends in post-industrial consumer culture

von Ahuvia, Aaron
Veröffentlicht in Brands (2015)

A new look at faith-based marketing : the global halal market

von Izberk-Bilgin, Elif
Veröffentlicht in Business horizons (-2016)

Integrating marketing and information services functions : a complementarity and competence perspective

von Nakata, Cheryl
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2011)

Chronic illness medication compliance : a liminal and contextual consumer journey

von Nakata, Cheryl
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2019)