Ethnic business families

von Iyer, Gopalkrishnan R.
Veröffentlicht in Ethnic entrepreneurship (2004)

Global Internet marketing strategy : framework and managerial insights

von Iyer, Gopalkrishnan R.
Veröffentlicht in Advances in electronic marketing (2005)

Marketing challenges in the transition economies of Europa, Baltic states and the CIS

Veröffentlicht 1999

Ethical issues in international marketing

von Iyer, Gopalkrishnan R.
Veröffentlicht in Ethics in international management (1998)

Consequences of perceived crowding : a meta-analytical perspective

von Blut, Markus
Veröffentlicht in Journal of retailing (2020)

Assessing efficiency and effectiveness in marketing : applications of data envelopment analysis : prelude to chapters 15 and 16

von Iyer, Gopalkrishnan R.
Veröffentlicht in Data envelopment analysis (2016)

Are pricing policies an impediment to the success of customer solutions?

von Sharma, Arun
Veröffentlicht in Industrial marketing management (2011)

Resource-constrained product development : implications for green marketing and green supply chains

von Sharma, Arun
Veröffentlicht in Industrial marketing management (2012)

Customer relationship management in electronic markets

von Iyer, Gopalkrishnan R.
Veröffentlicht in Customer relationship management in electronic markets (2003)

Customer relationship management in electronic markets

Veröffentlicht 2003

Dimensions of satisfaction in retail settings : a research note

von Evanschitzky, Heiner
Veröffentlicht in Journal of relationship marketing (2008)

Exploring the role of information and trust in price fairness judgments

von Rothenberger, Sandra
Veröffentlicht in Pricing perspectives (2008)

Understanding the role of complaint handling on consumer loyalty in service relationships

von Rothenberger, Sandra
Veröffentlicht in Journal of relationship marketing (2008)

Solution selling on high technology products

von Sharma, Arun
Veröffentlicht in Marketing von Solutions (2010)

Personal selling of high-technology products : the solution-selling imperative

von Sharma, Arun
Veröffentlicht in Journal of relationship marketing (2008)

The resurgence of India : triumph of institutions over infrastructure?

von Iyer, Gopalkrishnan R.
Veröffentlicht in Journal of macromarketing (2012)

Why integrating purchasing with marketing is both inevitable and beneficial

von Sheth, Jagdish N.
Veröffentlicht in Industrial marketing management (2009)

A framework for offshoring marketing processes in business-to-business marketing relationships

von Sharma, Arun
Veröffentlicht in Industrial marketing management (2009)

Developing a deeper understanding of post-purchase perceived risk and behavioral intentions in a service setting

Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2007)

Sustainability and business-to-business marketing : a framework and implications

Veröffentlicht in Industrial marketing management (2010)