Individuals in B2B marketing : sensemaking and action in context

Veröffentlicht 2024

Culture in business relationship interaction : an individual perspective

von Ivanova-Gongne, Maria
Veröffentlicht in The journal of business & industrial marketing (2015)

The importance of cultural adaptation for the trust development within business relationships

von Weck, Marina
Veröffentlicht in The journal of business & industrial marketing (2013)

Culture frame switching in international entrepreneurship : sensemaking narratives of Russian immigrant entrepreneurs in Finland

von Ivanova-Gongne, Maria
Veröffentlicht in Contemporary issues in international business and entrepreneurship (2021)

Managerial sensemaking of interaction within business relationships : a cultural perspective

von Ivanova-Gongne, Maria
Veröffentlicht in European management journal (2013)

Understanding cultural sensemaking of business interaction : a research model

von Ivanova-Gongne, Maria
Veröffentlicht in Scandinavian journal of management (2017)

Language diversity : multi-ethnic migrant and diaspora resources for international business and entrepreneurship

von Elo, Maria
Veröffentlicht in Diversity in action (2022)

The value-based sales approach - design process, tools and needed capabilities to create a solution

von Luotola, Hanna
Veröffentlicht in Practices for network management (2017)

The role of responsible business practices in international business relationships between SMEs from developed and emerging economies

von Uzhegova, Maria
Veröffentlicht in International business and emerging economy firms ; volume 2: European and African perspectives (2020)

The role of culture in responsible business practice : an exploration of Finnish and Russian SMEs

von Uzhegova, Maria
Veröffentlicht in AIB-UKI Conference (45. : 2018 : Birmingham) The changing strategies of international business (2019)

Always trusts, always hopes, always perseveres? : comparative discourse analysis of the perception of international entrepreneurship during pandemic

von Torkkeli, Lasse
Veröffentlicht in Empirical international entrepreneurship (2021)

Sensemaking of environmental commitment : a socio-historical contextualization of post-Soviet managers' views

von Ivanova-Gongne, Maria
Veröffentlicht in Scandinavian journal of management (2022)

Collecting rich qualitative data on business relationships and networks in CEE countries : challenges and plausible solutions

von Ivanova-Gongne, Maria
Veröffentlicht in Industrial marketing management (2018)

Language in intercultural business interactions : a self-perceived power perspective

von Ivanova-Gongne, Maria
Veröffentlicht in Industrial marketing management (2023)

Developing insights on branding in the B2B context : case studies from business practice

Veröffentlicht 2018

Performance-based and functional contracting in value-based solution selling

von Liinamaa, Johanna
Veröffentlicht in Industrial marketing management (2016)

Functional contracting for network creation and governance

von Viljanen, Mika
Veröffentlicht in Practices for network management (2017)

Business-to-business marketing research : assessing readability and discussing relevance to practitioners

von Dziubaniuk, Olga
Veröffentlicht in Industrial marketing management (2021)

Cultural sensemaking of corporate social responsibility : a dyadic view of Russian-Finnish business relationships

von Ivanova-Gongne, Maria
Veröffentlicht in Industrial marketing management (2022)