Understanding the factors that affect the adoption of innovative high-technology brands : the case of Apple iPhone in Malaysia

von Ismail, Ahmed Rageh
Veröffentlicht in Journal of global marketing (2012)

Experience marketing : an empirical investigation

von Ismail, Ahmed Rageh
Veröffentlicht in Journal of relationship marketing (2011)

The influence of perceived social media marketing activities on brand loyalty : the mediation effect of brand and value consciousness

von Ismail, Ahmed Rageh
Veröffentlicht in Asia Pacific journal of marketing and logistics (2017)

The love for in-store shopping : decoding store brand personality and image as predictors

von Ismail, Ahmed Rageh
Veröffentlicht in New trends in marketing and consumer science (2024)

Attitude of Muslim consumers toward sex appeal in advertising : a comparative study between subcultures in Malaysia

von Ismail, Ahmed Rageh
Veröffentlicht in Journal of promotion management (2014)

Expatriates adjustment and job performance : an examination of individual and organizational factors

von Bhatti, Muhammad Awais
Veröffentlicht in The international journal of productivity and performance management (2013)

Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption

von Ismail, Ahmed Rageh
Veröffentlicht in International journal of internet marketing and advertising (2018)

Customer experiences with brands : literature review and research directions

Veröffentlicht in The marketing review (2011)