Strategic business planning in Romania : the use of analytical portfolio tools and techniques

von Ionescu, Florin Tudor
Veröffentlicht in Conference on Marketing and Business Strategies for Central & Eastern Europe (17 : 2009 : Wien) Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe (2009)

Strategic guide marks of marketing communication within the companies from emerging markets : case study on Romania

von Popescu, Ioana Cecilia
Veröffentlicht in Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe (2008)