The theoretical foundations of value-informed pricing in the service-dominant logic of marketing

von Ingenbleek, Paul T. M.
Veröffentlicht in Management decision (2014)

From subsistence marketplaces up, from general macromarketing theories down : bringing marketing's contribution to development into the theoretical midrange

von Ingenbleek, Paul T. M.
Veröffentlicht in Journal of macromarketing (2014)

The endogenous African business : why and how it is different, why it is emerging now, and why it matters

von Ingenbleek, Paul T. M.
Veröffentlicht in Contemporary issues and prospects in business development in Africa (2020)

Marketing for pro-poor development : deriving opportunities for development from the marketing literature

von Ingenbleek, Paul T. M.
Veröffentlicht in Review of business and economics (2009)

Managing conflicting stakeholder interests : an exploratory case analysis of the formulation of corporate social responsibility standards in the Netherlands

von Ingenbleek, Paul T. M.
Veröffentlicht in Journal of public policy & marketing (2010)

The development of a market for sustainable coffee in The Netherlands : rethinking the contribution of fair trade

von Ingenbleek, Paul T. M.
Veröffentlicht in Journal of business ethics (2013)

Organizing open innovation for sustainability : drawing implications from a case study in the agro-food complex in the Netherlands

von Ingenbleek, Paul T. M.
Veröffentlicht in Adoption of innovation (2015)

Conducting field research in subsistence markets, with an application to market orientation in the context of Ethiopian pastoralists

von Ingenbleek, Paul T. M.
Veröffentlicht in International journal of research in marketing (2013)

Integrating producers at the base of the pyramid with global markets : a market learning approach

von Adekambi, Souleïmane A.
Veröffentlicht in Journal of international marketing (2015)

How important is customer orientation for firm performance? : a fuzzy set analysis of orientations, strategies, and environments

von Frambach, Rudolf T.
Veröffentlicht in Journal of business research (2016)

Integrating bottom-of-the-pyramid producers with high-income markets : designing institutional arrangements for West African shea nut butter producers

von Adekambi, Souleimane A.
Veröffentlicht in Journal of public policy & marketing (2018)

Relating price strategies and price-setting practices

von Ingenbleek, Paul T. M.
Veröffentlicht in European journal of marketing (2013)

Sustainability labelling as a challenge to legitimacy : spillover effects of organic Fairtrade coffee on consumer perceptions of mainstream products and retailers

von Anagnostou, Angela
Veröffentlicht in The journal of consumer marketing (2015)

Stretching corporate social responsibility upstream : improving sustainability in global supply chains

von Kambewa, Emma V.
Veröffentlicht in Global challenges in responsible business (2010)

The role of value-informed pricing in market-oriented product innovation management

von Ingenbleek, Paul T. M.
Veröffentlicht in The journal of product innovation management (2010)

Best practices for new product pricing : impact on market performance and price level under different conditions

von Ingenbleek, Paul T. M.
Veröffentlicht in The journal of product innovation management (2013)

Buyer social responsibility : a general concept and its implications for marketing management

von Ingenbleek, Paul T. M.
Veröffentlicht in Journal of marketing management (2015)

Moving toward new horizons for marketing education : designing a marketing training for the poor in developing and emerging markets

von Teklehaimanot, Mebrahtu L.
Veröffentlicht in Journal of marketing education (2017)

EU animal welfare policy : developing a comprehensive policy framework

Veröffentlicht in Food policy (2012)

The adaptability of marketing systems to interventions in developing countries : evidence from the pineapple system in Benin

Veröffentlicht in Journal of public policy & marketing (2014)