Crafting an environment to foster integration in new product teams

von Im, Subin
Veröffentlicht in International journal of research in marketing (2008)

Spurring cross-functional integration for higher new product performance: a group effectiveness perspective

von Nakata, Cheryl
Veröffentlicht in The journal of product innovation management (2010)

Japanese new product advantage: a comparative examination

von Nakata, Cheryl
Veröffentlicht in Management of technology and innovation in Japan (2006)

Consumer perceptions of product creativity, coolness, value and attitude

von Im, Subin
Veröffentlicht in Journal of business research (2015)

Testing interaction effects of the dimensions of market orientation on marketing program creativity

von Im, Subin
Veröffentlicht in Journal of business research (2008)

Moderating roles of national culture for alliance relationship advantages and performance in Asia

von Kang, Seongho
Veröffentlicht in Journal of business-to-business marketing (-2018)

Impact of knwoledge type and strategic orientation on new product creativity and advantage in high-technology firms

von Kim, Namwoon
Veröffentlicht in The journal of product innovation management (2013)

Antecedents and consequences of creativity in product innovation teams

von Im, Subin
Veröffentlicht in The journal of product innovation management (2013)

Does innate consumer innovativeness relate to new product/service adoption behavior? : the intervening role of social learning via vicarious innovativeness

von Im, Subin
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2007)

Strategic givens in new product development : understanding curvilinear effects on new product performance

von Tacharias, Nicolas A.
Veröffentlicht in International journal of innovation management (2017)

Evidence of asymmetric information in the automobile insurance market : dichotomous versus multinomial measurement of insurance coverage

Veröffentlicht in The journal of risk and insurance (2009)

How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms

von Im, Subin
Veröffentlicht in Journal of business-to-business marketing (-2016)

Does strategic planning enhance or impede innovation and firm performance?

Veröffentlicht in The journal of product innovation management (2011)

Strategic planning as a complex and enabling managerial tool

von Arend, Richard J.
Veröffentlicht in Strategic management journal (2017)

The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021

The human side of marketing in age of digital transformation

Veröffentlicht 2021

The human side of marketing in age of digital transformation

Veröffentlicht 2021