Enablers and inhibitors of permission-based marketing : a case of mobile coupons

von Im, Hyunjoo
Veröffentlicht in Journal of retailing and consumer services (2013)

Role of web site design quality in satisfaction and word of mouth generation

von Ha, Young
Veröffentlicht in Journal of service management (2011)

An exploration of the cognitive-affective model of satisfaction in a shopping context : a test of competing models

von Im, Hyunjoo
Veröffentlicht in The service industries journal (2011)

Who are the users of mobile coupons? : a profile of US consumers

von Im, Hyunjoo
Veröffentlicht in Journal of research in interactive marketing (2012)

Attract, captivate, and make them return: processing fluency effect on estimated shopping time and loyalty intention

von Im, Hyunjoo
Veröffentlicht in International journal of electronic marketing and retailing (2018)

Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context

von Im, Hyunjoo
Veröffentlicht in Journal of research in interactive marketing (2015)

Determinants of mobile coupon service adoption : assessment of gender difference

von Ha, Young
Veröffentlicht in International journal of retail & distribution management (2014)

The effect of perceptual fluency and enduring involvement on situational involvement in an online apparel shopping context

von Im, Hyunjoo
Veröffentlicht in Journal of fashion marketing and management (2011)

Going up or down? : effects of power deprivation on luxury consumption

von Koo, Jayoung
Veröffentlicht in Journal of retailing and consumer services (2019)

It's the little "stings" : racial microaggressions against Asian American customers in retail and their effects

von Lim, Heejin An
Veröffentlicht in Journal of retailing and consumer services (2023)

The impact of perceived similarity to other customers on shopping mall satisfaction

von Kwon, Hyorkjin
Veröffentlicht in Journal of retailing and consumer services (2016)

The perceptual fluency effect on pleasurable online shopping experience

von Im, Hyunjoo
Veröffentlicht in Journal of research in interactive marketing (2010)

"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury fashion brands

von Park, Minjung
Veröffentlicht in Journal of business research (2020)