The impact of advertising message strategy - fair labour v. sexual appeal : upon Gen Y consumers' intent to patronize and apparel retailer

von Hyllegard, Karen
Veröffentlicht in Journal of fashion marketing and management (2009)

College students' responses to prosocial marketing claims on apparel hang tags

von Hyllegard, Karen H.
Veröffentlicht in Journal of fashion marketing and management (2014)

Marketing eco-fashion : the influence of brand name and message explicitness

von Yan, Ruoh-nan
Veröffentlicht in Journal of marketing communications (2012)

An investigation of mothers' and tween doughters' clothing preferences and purchase intentions toward a prosocial clothing company

von Ogle, Jennifer Paff
Veröffentlicht in Journal of fashion marketing and management (2014)

The impact of message and message source on Gen Y consumers' attitudes and purchase intentions toward American Apparel

von Yan, Ruoh-nan
Veröffentlicht in Journal of marketing communications (2010)

The influence of gender, social cause, charitable support, and massage appeal on Gen Y's responses to couse-related marketing

Veröffentlicht in Journal of marketing management (2011)

Female consumers' fanning of companies on Facebook : the influence of generational cohort

Veröffentlicht in International journal of electronic marketing and retailing (2013)

Segmenting the teen girl apparel market : differences in fashion involvement, materialism and social responsibility

Veröffentlicht in Young consumers (2014)

Consumer receptiveness to international retail expansion : a cross-cultural study of perceptions of social and economic influence of foreign retailers

Veröffentlicht in The international review of retail, distribution and consumer research (2015)