Organic food as self-presentation : the role of psychological motivation in older consumers' purchase intention of organic food

von Hwang, Jiyoung
Veröffentlicht in Journal of retailing and consumer services (2016)

Embracing CSR in pro-social relationship marketing program : understanding driving forces of positive consumer responses

von Hwang, Jiyoung
Veröffentlicht in The journal of services marketing (2015)

Intelligent sensor-based services success : the role of consumer characteristics and information

von Hwang, Jiyoung
Veröffentlicht in European journal of marketing (2014)

Having fun while receiving rewards? : exploration of gamification in loyalty programs for consumer loyalty

von Hwang, Jiyoung
Veröffentlicht in Journal of business research (2020)

The role of emotional aspects in younger consumer-brand relationships

von Hwang, Jiyoung
Veröffentlicht in The journal of product & brand management (2012)

Design thinking for innovation : composition, consequence, and contingency

von Nakata, Cheryl
Veröffentlicht in Journal of business research (2020)

Share more, drive less : Millennials value perception and behavioral intent in using collaborative consumption services

von Hwang, Jiyoung
Veröffentlicht in The journal of consumer marketing (2017)

Mechanism of psychological distress-driven smoking addiction behavior

von Hwang, Jiyoung
Veröffentlicht in Journal of business research (2015)

What drives consumers to certain retailers for organic food purchase : the role of fit for consumers' retail store preference

von Hwang, Jiyoung
Veröffentlicht in Journal of retailing and consumer services (2019)

The differential impact of consumer's thinking styles on brand placement : a cross-cultural study

von Hur, Chung
Veröffentlicht in The journal of asset management (2020)

Culture matters : the role of long-term orientation and market orientation in buyer-supplier relationships in a Confucian culture

von Hwang, Jiyoung
Veröffentlicht in Asia Pacific journal of marketing and logistics (2013)

Further exploration of subjective knowledge in the wine sector

von Farber Canziani, Bonnie
Veröffentlicht in International journal of wine business research (2016)

Freedom from ownership : an exploration of access-based consumption

von Lawson, Stephanie J.
Veröffentlicht in Journal of business research (2016)

The Belarusian economy and its economic relations with the EU

von Hwang, Jeeyoung
Veröffentlicht 2010