Conceptual and methodological underpinnings in the study of rapid internationalizers

von Hurmerinta-Peltomäki, Leila
Veröffentlicht in Emerging paradigms in international entrepreneurship (2004)

The entrepreneurial touch on marketing : a case study in retail business

von Hurmerinta-Peltomäki, Leila
Veröffentlicht in The entrepreneurship - innovation - marketing interface (2007)

Entrepreneurial marketing and a firm's size : a case study in retail business

von Hurmerinta-Peltomäki, Leila
Veröffentlicht in The Entrepreneurship-Innovation-Marketing Interface (2005)

Entrepreneurial learning from mistakes : product knowledge is not everything

von Hurmerinta-Peltomäki, Leila
Veröffentlicht in The entrepreneurship - innovation - marketing interface (2007)

Mixed methods in international business research : a value-added perspective

von Hurmerinta-Peltomäki, Leila
Veröffentlicht in Cross-cultural management ; Vol. 5: Methodological considerations (2009)

Mixed methods in international business research : a value-added perspective

von Hurmerinta-Peltomäki, Leila
Veröffentlicht in Management international review (2006)