How marketing strategy, perceived value and brand image influence WOM outcomes : the sharing economy perspective

von Huang, Yung-Chuan
Veröffentlicht in Journal of retailing and consumer services (2022)

Integrated concepts of the UTAUT and TPB in virtual reality behavioral intention

von Huang, Yung-Chuan
Veröffentlicht in Journal of retailing and consumer services (2023)

Creating the customer-based brand equity through the viewpoints of technology inspiration and functional attitude theory

von Huang, Yung-Chuan
Veröffentlicht in Journal of destination marketing & management (2022)

A natural capital model of influences for ecotourism intentions and the buffering effects of emotional values

von Liu, Chih-Hsing
Veröffentlicht in Journal of travel and tourism marketing (2017)

Moderating and mediating roles of environmental concern and ecotourism experience for revisit intention

von Huang, Yung-Chuan
Veröffentlicht in International journal of contemporary hospitality management (2017)

The influence of transformational leadership on subordinate creative behaviour development process

von Liu, Chih-Hsing Sam
Veröffentlicht in Tourism management perspectives (2020)