Effects of experiential elements on experiential satisfaction and loyalty intentions : a case study of the super basketball league in Taiwan

von Kao, Yie-fang
Veröffentlicht in International journal of revenue management (2007)

How to use technical terms in ads? : an FCB grid perspective

von Teng, Ching-i
Veröffentlicht in British journal of management (2010)

The moderating effects of gender roles on service emotional contagion

von Lin, Miao-que
Veröffentlicht in The service industries journal (2008)

An integrated attitude model of self-service technologies : evidence from online stock trading systems brokers

von Liu, Shu-fang
Veröffentlicht in The service industries journal (2012)

Who may be loyal? : personality, flow experience and customer e-loyalty

Veröffentlicht in International journal of electronic customer relationship management (2012)