Mineralogy

Veröffentlicht 1997

Cause-related marketing is not always less favorable than corporate philanthropy : the moderating role of self-construal

von Chen, Zengxiang
Veröffentlicht in International journal of research in marketing (2016)

The minimal deviation effect : numbers just above a categorical boundary enhance consumer desire

von Huang, Yunhui
Veröffentlicht in Journal of consumer research (2018)

Remaining focus increases task evaluation and future task perseverance

von Huang, Yunhui
Veröffentlicht in International journal of research in marketing (2019)

When giving money does not work : the differential effects of monetary versus in-kind rewards in referral reward programs

von Jin, Liyin
Veröffentlicht in International journal of research in marketing (2014)

The out-of-stock (OOS) effect on choice shares of available options

von Huang, Yunhui
Veröffentlicht in Journal of retailing (2016)

How attachment affects the strength of peer influence on adolescent consumer behavior

von Huang, Junhui
Veröffentlicht in Psychology & marketing (2012)

The impact of font choice on web pages : relationship with willingness to pay and tourism motivation

von Huang, Yunhui
Veröffentlicht in Tourism management (2018)

When does a service guarantee work? : the roles of the popularity of service guarantees and firm reputation

von Jin, Liyin
Veröffentlicht in Tourism management (2016)

Leveraging the numerosity effect to influence perceived expensiveness of virtual items

von Huang, Yunhui
Veröffentlicht in Information systems research (2021)

The effects of physical distance from a brand extension on the impact of brand-extension fit

von Huang, Yunhui
Veröffentlicht in Psychology & marketing (2017)

Mineralogy

Veröffentlicht 1997

Online customer reviews and consumer evaluation : the role of review font

von Huang, Yunhui
Veröffentlicht in Information & management (2018)

Physical proximity increases persuasive effectiveness through visual imagery

von Jia, Yanli
Veröffentlicht in Journal of consumer psychology (2017)

Is online multiple-stores cooperative promotion better than single-store promotion? : misprediction from evaluation mode

von Yang, Lu
Veröffentlicht in Information & management (2019)

Large online product catalog space indicates high store price : understanding customers' overgeneralization and illogical inference

von Huang, Yunhui
Veröffentlicht in Information systems research (2019)

FEASIBILITY STUDY ON ENERGY STORAGE REPLACING EXTERNAL POWER SUPPLY BASED ON SEQUENTIAL OPERATING SIMULATION METHOD

von Ge, Yi
Veröffentlicht in International Conference on Renewable Power Generation (8. : 2019 : Schanghai) 8th International Conference on Renewable Power Generation (RPG 2019) ; Volume 3 of 4 (2020)

Huan qing ge shi gao er juan

von Wang, Yunhui
Veröffentlicht in Qing dai shi wen ji zhen ben cong kan ; 367: Di san liu qi ce (201707)

Migration history, hukou status, and urban household consumption

von Wang, Junhui
Veröffentlicht in Economic modelling (2021)

Business model innovations in China : a focus on value propositions

von Yi, Yaqun
Veröffentlicht in Business horizons (2020)