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von HUA, Lian-lian
Veröffentlicht in 2010 International Conference on Management Science & Engineering (ICMSE) 17th annual conference proceedings ; 1 (2010)

A netnographical approach to typologizing customer engagement and corporate misconduct

von Hua, Lian-Lian
Veröffentlicht in Journal of retailing and consumer services (2021)

The influence of identity-driven customer engagement on purchase intention

von Prentice, Catherine
Veröffentlicht in Journal of retailing and consumer services (2019)