Alcoholic beverage advertising : an integrative interdisciplinary review

von Hovland, Roxanne W.
Veröffentlicht in Journal of current issues and research in advertising (2015)

Do concentrated markets spend more on advertising? : evidence on nondurable consumer goods industries

von Hovland, Roxanne W.
Veröffentlicht in Journal of macromarketing (1985)

Targeting gender : a content analysis of alcohol advertising in magazines

von Jung, A-Reum
Veröffentlicht in Health marketing quarterly (-2016)

Advertising, society and consumer culture

von Hovland, Roxanne
Veröffentlicht 2010