Building a successful alliance: a new era for WSE and Carlson School

von Houston, Michael J.
Veröffentlicht in Polish-American MBA at the Warsaw School of Economics (2000)

s. Marketing-communications-theory and research

von Houston, Michael J.

Marketing communications : theory and research ; [proceedings of the AMA's 1985 Winter Marketing Educators' Conference, held Feb. 17 - 20, 1985, Phoenix, Ariz.]

Veröffentlicht 1985

My JMR editorship : a life of π

von Houston, Michael J.
Veröffentlicht in Journal of marketing research (2014)

Real estate agents as a source of information for home buyers

von Houston, Michael J.
Veröffentlicht in Journal of consumer affairs (1977)

Field dependency and brand cognitive structures

von Ng, Sharon
Veröffentlicht in Journal of marketing research (2009)

The major turn in consumerism

von Richardson, Lee
Veröffentlicht in Public policy issues in marketing (1975)

Encoding and media effects on consumer learning deficiencies in the elderly

von Cole, Catherine A.
Veröffentlicht in Journal of marketing research (1987)

Image as a component of attraction to intraurban shopping areas

von Nevin, John R.
Veröffentlicht in Patronage behavior and retail management (1983)

On the malleable nature of product meaning in China

von Eckhardt, Giana M.
Veröffentlicht in Journal of consumer behaviour (2008)

Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China

von Eckhardt, Giana M.
Veröffentlicht in Brands and brand management ; Vol. 4: Cross-cultural and critical perspectives on brands (2009)

Brands and brand management : contemporary research perspectives

Veröffentlicht 2010

On the science of branding : an introduction

von Loken, Barbara
Veröffentlicht in Brands and brand management (2010)

Brands and brand management : contemporary research perspectives

Veröffentlicht 2010

Emotions within online reviews and their influence on product attitudes in Austria, USA and Thailand

von Zablocki, Agnieszka
Veröffentlicht in Journal of interactive marketing (2019)

Leveraging a brand through brand extension : a review of two decades of research

von Loken, Barbara
Veröffentlicht in Brands and brand management (2010)

Inferential evaluations of sustainability attributes : exploring how consumers imply product information

von Gruber, Verena
Veröffentlicht in Psychology & marketing (2014)

How valence, volume and variance of online reviews influence brand attitudes

von Zablocki, Agnieszka
Veröffentlicht in Academy of Marketing Science AMS review (2019)

The effects of brand name suggestiveness on advertising recall

von Keller, Kevin Lane
Veröffentlicht in Brands and brand management ; Vol. 2: Measuring and managing brands (2009)

The effects of brand name suggestiveness on advertising recall

von Keller, Kevin Lane
Veröffentlicht 1997