Häagen-Dazs China : the luxury icing on the cream

von Newlands, David
Veröffentlicht in Services marketing cases in emerging markets (2017)

Consumer socialization in childhood and adolescence : impact of psychological development and family structure

von Hota, Monali
Veröffentlicht in Journal of business research (2019)

The impact of visual and child-oriented packaging elements versus information on children's purchase influence across various age groups

von Hota, Monali
Veröffentlicht in International journal of retail & distribution management (2014)

Starbucks Philippines : brewing a Filipino-American experience

von Hota, Monali
Veröffentlicht in Services marketing cases in emerging markets (2017)

A real child in a virtual world : exploring whether children's participation in MMORPGs transforms them into virtual retail shoppers

von Hota, Monali
Veröffentlicht in International journal of retail & distribution management (2016)

Can public-service advertising change children's nutrition habits? : the impact of relevance and familiarity

von Hota, Monali
Veröffentlicht in Journal of advertising research (2010)

Using values and shopping styles to identify fashion apparel segments

von Sarabia-Sanchez, Francisco J.
Veröffentlicht in International journal of retail & distribution management (2012)