Bonus gift card programs : a methodology to measure the impact on revenue and profit

von Norvell, Tim
Veröffentlicht in The international review of retail, distribution and consumer research (2018)

Gift card program incrementality and cannibalization : the effect on revenue and profit

von Norvell, Tim
Veröffentlicht in Journal of retailing and consumer services (2017)

A framework and model to evaluate promotions : a restaurant cross-promotion in-market study

von Norvell, Tim
Veröffentlicht in Journal of revenue and pricing management (2017)

Exploring the Facebook Like : a product and service perspective

von Pelletier, Mark J.
Veröffentlicht in Journal of research in interactive marketing (2015)

Fexit : the effect of political and promotional communication from friends and family on Facebook exiting intentions

von Pelletier, Mark J.
Veröffentlicht in Journal of business research (2021)

A unified perspective on the factors influencing usage intention toward mobile financial services

Veröffentlicht in Journal of business research (2012)

Understanding the differences of public and private self-service technology

Veröffentlicht in The journal of services marketing (2014)

Why the little things matter : exploring situational influences on customers' self-service technology decisions

Veröffentlicht in Journal of business research (2015)

#IHateYourBrand: adaptive service recovery strategies on Twitter

von Abney, Alexandra K.
Veröffentlicht in The journal of services marketing (2017)