Cultural differences? : visual metaphor in advertising ; comprehension and tolerance of ambiguity in four European countries

von Hooft, Andreu van
Veröffentlicht in The changing roles of advertising (2013)

General language use, language proficiency and language attitudes as predictors of consumer response to the use of Spanish and English in advertising in Chile and Mexico

von Hooft, Andreu van
Veröffentlicht in ICORIA (Veranstaltung : 18. : 2019 : Krems an der Donau) Designing and communicating experience (2021)

Finding the tipping point : visual metaphor and conceptual complexity in advertising

von Mulken, Margot van
Veröffentlicht in Journal of advertising (2014)

In Arabic, English, or a mix? Egyptian consumers' response to language choice in product advertisements, and the role of language attitudes

von Hooft, Andreu van
Veröffentlicht in ICORIA (Veranstaltung : 15. : 2016 : Ljubljana) Challenges in an age of dis-engagement (2017)