A model of social interactivity through internet-based technologies : implications for marketing communications

von Hongcharu, Boonchai
Veröffentlicht in International journal of applied business and economic research (2015)

High definition television (HDTV) : a model of collaboration for defining telecommunications policy options

von Hongcharu, Boonchai
Veröffentlicht 1992

Transparency and accountability of listed non-financial companies in post-crisis Thailand

von Hongcharu, Boonchai
Veröffentlicht in Corporate governance in Thailand (2006)

A comparative study of traditional mass media, the Internet and mobile phones for integrated marketing communications

von Hongcharu, Boonchai
Veröffentlicht in Journal of business & economics research (2009)

Word of mouth marketing : a model of personal interactions in integrated marketing communication

von Hongcharu, Boonchai
Veröffentlicht in 2007 Business & Economics Society International Conference ; Vol. 1 (2007)

A conceptual framework of interactive marketing : characteristics and processes of interactive media in integrated marketing communication

von Hongcharu, Boonchai
Veröffentlicht in 2006 Business & Economics Society International Conference ; Vol. 2 (2006)

Marketing for life in the economic recession time

von Leelakulthanit, Orose
Veröffentlicht in International business and economics research journal (2011)

Factors that impact customer satisfaction : evidence from the Thailand mobile cellular network industry

von Leelakulthanit, Orose
Veröffentlicht in International journal of management and marketing research (2011)

Factors influencing smartphone repurchase

von Leelakulthanit, Orose
Veröffentlicht in Journal of business & economics research (2012)