Re-imagining the utopian : transformation of a sustainable lifestyle in ecovillages

von Hong, Soonkwan
Veröffentlicht in Journal of business research (2016)

The latent potential of virtual communities as brand missionaries : implications from US and Korean

von Hong, Soonkwan
Veröffentlicht in International journal of electronic marketing and retailing (2014)

Enrollment of space into the network of sustainability

von Vicdan, Handan
Veröffentlicht in Marketing theory (2018)

Invested loyalty : the impact of ubiquitous technology on the current loyalty paradigm and the potential revolution

von Hong, Soonkwan
Veröffentlicht in Journal of strategic marketing (2011)

Technology licensing and environmental policy instruments : price control versus quantity control

von Sim, Seung-Gyu
Veröffentlicht in Resource and energy economics (2020)

Consuming the Korean : memetic kitschization of unorthodox aesthetics in Gangnam Style

von Hong, Soonkwan
Veröffentlicht in Arts and the market (2016)

Surfing the Korean wave : a pstculonial critique of the mythologized middlebrow consumer culture in Asia

von Hong, Soonkwan
Veröffentlicht in Qualitative market research (2013)

When relationship marketing collides with technology

von Hong, Soonkwan
Veröffentlicht in Journal of relationship marketing (2009)

Individual assessment of humanlike consumer robots : an extended TAM with aesthetic response and tolerance

von Oyedele, Adesegun
Veröffentlicht in International journal of technology marketing (2007)

Algorithmic culture : how big data and artificial intelligence are transforming everyday life

Veröffentlicht 2021

The effective product placement : finding appropriate methods and contexts for higher brand salience

von Hong, Soonkwan
Veröffentlicht in Journal of promotion management (2008)

Incorporating web aesthetics into e-tail atmospherics research : an evaluation of multiple theoretical frameworks

Veröffentlicht in International journal of electronic marketing and retailing (2011)

Alternative food consumption (AFC) : idiocentric and allocentric factors of influence among low socio-economic status (SES) consumers

von Batat, Wided
Veröffentlicht in Journal of marketing management (2017)