The role of natural scarcity in creating impressions of authenticity at the farmers' market

von Garner, Benjamin
Veröffentlicht in Journal of business research (2023)

Mastering survivorship : how brands facilitate the transformation to heroic survivor

von Hollenbeck, Candice R.
Veröffentlicht in Journal of business research (2016)

The value of social presence in mobile communications

von Song, Ji Hee
Veröffentlicht in The service industries journal (2015)

Consumers' use of brands to reflect their actual and ideal selves on Facebook

von Hollenbeck, Candice R.
Veröffentlicht in International journal of research in marketing (2012)

Alleviating survivor loneliness : the value of expressive gift systems in peer-to-peer online patient survivor networks

von Hollenbeck, Candice R.
Veröffentlicht in Qualitative consumer research (2017)

Consumer activism on the internet : the role of anti-brand communities

von Hollenbeck, Candice R.
Veröffentlicht in Brands and brand management ; Vol. 4: Cross-cultural and critical perspectives on brands (2009)

Retail spectacles and brand meaning : insights from a brand museum case study

von Hollenbeck, Candice R.
Veröffentlicht in Journal of retailing (2008)

Enhancing student learning in marketing courses : an exploration of fundamental principles for website platforms

von Hollenbeck, Candice R.
Veröffentlicht in Journal of marketing education (2011)

Not just a party in the parking lot : an exploratory investigation of the motives underlying the ritual commitment of football tailgaters

Veröffentlicht in Sport marketing quarterly (2009)

E-collaborative networks : a case study on the new role of the sales force

Veröffentlicht in The journal of personal selling & sales management (2009)

Are contextual advertisements effective? : the moderating role of complexity in banner advertising

Veröffentlicht in International journal of advertising (2014)