Internet indispensability, online social capital, and consumer well-being

von Hoffman, Donna L.
Veröffentlicht in Transformative consumer research for personal and collective well-being (2012)

Special issue on marketing science and the Internet

Veröffentlicht 2000

Constructing MDS joint spaces from binary choice data : a multidimensional unfolding threshold model for marketing research

von DeSarbo, Wayne
Veröffentlicht in Journal of marketing research (1987)

Can you measure the ROI of your social media marketing?

von Hoffman, Donna L.
Veröffentlicht in Massachusetts Institute of Technology MIT sloan management review (2010)

Social media strategy

von Hoffman, Donna L.
Veröffentlicht in Handbook of marketing strategy (2012)

The fit of thinking style and situation: new measures of situation-specific experiential and rational cognition

von Novak, Thomas P.
Veröffentlicht in Journal of consumer research (2009)

Correspondence analysis : graphical representation of categorical data in marketing research

von Hoffman, Donna L.
Veröffentlicht in Journal of marketing research (1986)

Exploring influence and bias in household purchasing decisions

von Hoffman, Donna L.
Veröffentlicht 1993

Flow online : lessons learned and future prospects

von Hoffman, Donna L.
Veröffentlicht in Journal of interactive marketing (2009)

Relationship journeys in the internet of things : a new framework for understanding interactions between consumers and smart objects

von Novak, Thomas P.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2019)

Editorial: Toward a deeper understanding of social media

von Hoffman, Donna L.
Veröffentlicht in Journal of interactive marketing (2012)

Consumer and object experience in the internet of things : an assemblage theory approach

von Hoffman, Donna L.
Veröffentlicht in Journal of consumer research (2018)

The digital consumer

von Hoffman, Donna L.
Veröffentlicht in The Routledge companion to digital consumption (2013)

The "right" consumers for better concepts : identifying consumers high in emergent nature to develop new product concepts

von Hoffman, Donna L.
Veröffentlicht in Journal of marketing research (2010)

No strings attached : when giving it away versus making them pay reduces consumer information disclosure

von White, Tiffany Barnett
Veröffentlicht in Journal of interactive marketing (2014)

The "right" consumers for the best concepts : identifying and using emergent consumers in developing new products

von Hoffman, Donna L.
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2009)

An optimal contact model for maximizing online panel response rates

Veröffentlicht in Management science (2009)

Social commerce : a contingency framework for assessing marketing potential

Veröffentlicht in Journal of interactive marketing (2013)

Voice analytics in business research : conceptual foundations, acoustic feature extraction, and applications

von Hildebrand, Christian
Veröffentlicht in Journal of business research (2020)

Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products

von Verhoef, Peter C.
Veröffentlicht in Journal of interactive marketing (2017)