Seeing is believing (too much) : the influence of product form on perceptions of functional performace

von Hoegg, JoAndrea
Veröffentlicht in The journal of product innovation management (2011)

A role for aesthetics in consumer psychology

von Hoegg, JoAndrea
Veröffentlicht in Handbook of consumer psychology (2008)

The impact of candidate appearance and advertising strategies on election results

von Hoegg, Joandrea
Veröffentlicht in Journal of marketing research (2011)

The future looks "right" : effects of the horizontal location of advertising images on product attitude

von Chae, Boyoun
Veröffentlicht in Journal of consumer research (2013)

Knowing too much : expertise-induced false recall effects in product comparison

von Mehta, Ravi
Veröffentlicht in Journal of consumer research (2011)

Sweet ideas : how the sensory experience of sweetness impacts creativity

von Xu, Lidan
Veröffentlicht in Organizational behavior and human decision processes (2022)

No second chance to make a first impression : a field study of relationship initiation and development

von Lewis, Michael
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2009)

When beauty backfires : the effects of server attractiveness on consumer taste perceptions

von Lin, Lily
Veröffentlicht in Journal of retailing (2018)

How and when weather boosts consumer product valuation

von Schlager, Tobias
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2020)

Consumer reaction to unearned preferential treatment

von Jiang, Lan
Veröffentlicht in Journal of consumer research (2013)

The impact of a sales team’s perceived entitativity on customer satisfaction

von Wang, Chen
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2018)

The good, the bad, and the ugly : influence of aesthetics on product feature judgments

von Hoegg, JoAndrea
Veröffentlicht in Journal of consumer psychology (2010)

The persuasive role of incidental similarity on attitudes and purchase intentions in a sales context

Veröffentlicht in Journal of consumer research (2009)

Discounting humanity : when consumers are price conscious, employees appear less human

von Henkel, Alexander P.
Veröffentlicht in Journal of consumer psychology (2018)

The flip side of vanity sizing : how consumers respond to and compensate for larger than expected clothing sizes

Veröffentlicht in Journal of consumer psychology (2014)