The value of online user generated content in product development

von Ho-Dac, Nga N.
Veröffentlicht in Journal of business research (2020)

Using product development information to spur the adoption of continuous improvement products

von Ho-Dac, Nga N.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2020)

The effects of positive and negative online customer reviews : do brand strength and category maturity matter?

von Ho-Dac, Nga N.
Veröffentlicht in Journal of marketing (2013)