Taiwanese retailing : market analysis and retail branding model application

von Ho, Ching-wei
Veröffentlicht in Journal of food products marketing (2008)

"They" are or "we" are? : an analysis of Facebook interaction effects on brand loyalty

von Ho, Ching Wei
Veröffentlicht in Global business & economics review (2016)

Consumer behavior on Facebook : does consumer participation bring positive consumer evaluation of the brand?

von Ho, Ching-wei
Veröffentlicht in EuroMed journal of business (2014)

Profiling shoppers to aid market segmentation : an exploratory study of male shoppers in Leeds

von Temperley, John
Veröffentlicht in International journal of business and globalisation (2012)

Influence of Taiwan military's Facebook community and organizational identification on members' attitude toward joining the military

von Tan, Yung
Veröffentlicht in International journal of business and economics (2019)

Towards an understanding of retail product branding and its evolution : a comparative study of the UK and Taiwan markets

von Ho, Ching-Wei
Veröffentlicht in International Customer Behaviour and Retailing Research (2006)

Taiwan : consumers' reactions to Tesco's market entry in Taiwan ; a comparison with the UK experience

von Ho, Ching-wei
Veröffentlicht in Marketing management in Asia (2013)

The marketing implications of the "undesired self"; the case of Chinese Y-generation

von Thrassou, Alkis
Veröffentlicht in Journal for global business advancement (2008)

What men and women really want : differences in gender-based evaluations of service recovery efforts

von Ding, May-Ching
Veröffentlicht in Journal of Asia Pacific business (-2016)

The impact of consumer and environmental CSR on consumer behavioural intention

von Ho, Ching Wei
Veröffentlicht in World review of entrepreneurship, management and sustainable development (2017)

Is corporate reputation a double-edged sword? : relative effects of perceived justice in airline service recovery

von Ding, May-Ching
Veröffentlicht in International journal of economics and business research (2015)