Consumer's attitudes toward lawyers with regard to advertising professional services

von Hite, Robert E.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (1985)

An adaptive utility approach for improved use of marketing models

von Fraser, Cynthia
Veröffentlicht in Journal of marketing (1988)

Compensation as an alternative to ownership in developing markets : beliefs, attitudes and uses

von Fraser, Cynthia
Veröffentlicht in Journal of world trade (1988)

Impact of international marketing strategies on performance in diverse global markets

von Fraser, Cynthia
Veröffentlicht in Journal of business research (1990)

Meta-analyses of attitudes toward advertising by professionals

von Hite, Robert E.
Veröffentlicht in Journal of marketing (1988)

Compensation as an alternative to ownership in developing markets : beliefs, attitudes and uses

von Fraser, Cynthia
Veröffentlicht in Journal of world trade (1988)

Managing salespeople

von Patty, C. R.
Veröffentlicht 1988

Retailers' offerings and elderly consumers' need : do retailers understand the elderly?

von Lumpkin, James R.
Veröffentlicht in Journal of business research (1988)

Face-to-face advance contact and monetary incentives effects on mail survey return rates, response differences, and survey costs

von Bellizzi, Joseph A.
Veröffentlicht in Journal of business research (1986)

Managing salespeople : a relationship approach

von Hite, Robert E.
Veröffentlicht 1998

A content analysis of CPA advertising in national print media from 1979 to 1984

von Hite, Robert E.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (1988)