Thin line between country, city, and region branding

von Herstein, Ram
Veröffentlicht in Journal of vacation marketing (2012)

The limits of guanxi from the perspective of the Israeli diamond industry

von Berger, Ron
Veröffentlicht in Journal of Chinese economic and foreign trade studies (2012)

Hosting the Olympics : a city's make-or-break impression

von Herstein, Ram
Veröffentlicht in Journal of business strategy (2013)

How El Al Airlines transformed its service strategy with employee participation

von Herstein, Ram
Veröffentlicht in Strategy & leadership (2008)

Brand management perspectives in the twenty-first century

von Herstein, Ram
Veröffentlicht in Qualitative market research (2011)

Gender differences in brand commitment, impulse buying, and hedonic consumption

von Tifferet, Sigal
Veröffentlicht in The journal of product & brand management (2012)

Much more than sports : sports events as stimuli for city re-branding

von Herstein, Ram
Veröffentlicht in Journal of business strategy (2013)

Involvement moderates the effect of message framing on consumers' perceived monetary gain and product choice

von Gramliel, Eyal
Veröffentlicht in The journal of product & brand management (2013)

Effects of message framing and involvement on price deal effectiveness

von Gamliel, Eyal
Veröffentlicht in European journal of marketing (2012)

To save or to lose : does framing price promotion affect consumers' purchase intentions?

von Gamliel, Eyal
Veröffentlicht in The journal of consumer marketing (2011)

From crisis to success : three case studies in organizational learning

von Mitki, Yoram
Veröffentlicht in The learning organization (2011)

Cities for sale : how cities can attract tourists by creating events

von Herstein, Ram
Veröffentlicht in The marketing review (2014)

The evolution of business ethics in India

von Berger, Ron
Veröffentlicht in International journal of social economics (2014)

The effect of individualism on private brand perception: a cross-cultural investigation

von Tifferet, Sigal
Veröffentlicht in The journal of consumer marketing (2010)

Need for cognition as a predictor of store brand preferences

von Tifferet, Sigal
Veröffentlicht in EuroMed journal of business (2012)

Strategies for marketing diamonds in China from the perspective of international diamond SMEs compared to the west

von Berger, Ron
Veröffentlicht in Journal of small business and enterprise development (2015)

The evolution of Chinese business ethics

von Berger, Ron
Veröffentlicht in Management research review (2014)

Sport hospitality as a business strategy

von Herstein, Ram
Veröffentlicht in Journal of business strategy (2008)

Household income and the perceived importance of discount store image components

von Herstein, Ram
Veröffentlicht in The international review of retail, distribution and consumer research (2007)

Leisure brand extension : from zoo to safari

von Herstein, Ram
Veröffentlicht in International journal of leisure and tourism marketing (2009)