Academic dishonesty using social media : a comparative study of college students from Canada and China

von Hernandez, Monica D.
Veröffentlicht in Society for Advancement of Management SAM advanced management journal (2015)

A model of flow experience as determinant of positive attitudes toward online advergames

von Hernandez, Monica D.
Veröffentlicht in Journal of promotion management (2011)

Bilingual consumer memory in the advergaming context : a cross-script comparison

von Hernandez, Monica D.
Veröffentlicht 2005

Determinants of children's attitudes towards "advergames" : the case of Mexico

von Hernandez, Monica D.
Veröffentlicht in Young consumers (2008)

False recall of brands in advergames : a cross-country comparison

von Hernandez, Monica D.
Veröffentlicht in Journal of research in interactive marketing (2015)

Effect of intergroup-based emotions on attitude towards cross-ethnic products

von Oyedele, Adesegun
Veröffentlicht in The journal of consumer marketing (2017)

Investigating the effect of arousal on brand memory in advergames : comparing qualitative and quantitative approaches

von Hernandez, Monica D.
Veröffentlicht in Qualitative market research (2011)

Adolescents, advergames and snack foods : effects of positive affect and experience on memory and choice

von Hernandez, Monica D.
Veröffentlicht in Journal of marketing communications (2010)

Consumer responses to East-West writing system differences : a literature review and proposed agenda

von Hernandez, Monica D.
Veröffentlicht in International marketing review (2010)

Rethinking flow : qualitative insights from Mexican cross-border shopping

von Hernandez, Monica D.
Veröffentlicht in The international review of retail, distribution and consumer research (2014)

Modeling the indicators of purchasing behavior toward counterfeits : an exploratory study in China

von Chapa, Sindy
Veröffentlicht in Global consumer behavior (2007)

Modeling word of mouth vs. media influence on videogame preorder decisions : a qualitative approach

von Hernandez, Monica D.
Veröffentlicht in Journal of retailing and consumer services (2014)

Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment : the moderating role of purchase task

von Wang, Yong Jian
Veröffentlicht in Journal of business research (2010)

Uncovering emotions and insights evoked by paper currency

von Hernandez, Monica D.
Veröffentlicht in The international review of retail, distribution and consumer research (2017)

Effects of superstitious beliefs on consumer novelty seeking and independent judgment making : evidence from China

Veröffentlicht in Journal of consumer behaviour (2008)

Superstitious beliefs in consumer evaluation of brand logos : implications for corporate branding strategy

Veröffentlicht in European journal of marketing (2012)

Brand recall in the advergaming environment : a cross-country comparison

von Hernandez, Monica D.
Veröffentlicht in Advertising, promotion, and new media (2015)

Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory

von Hernandez, Monica D.
Veröffentlicht in The journal of consumer marketing (2017)

Do individualists complain more than collectivists? : a four-country analysis on consumer complaint behavior

Veröffentlicht in Journal of international consumer marketing (2014)