Attributes versus benefits : the role of construal levels and appeal type on the persuasiveness of marketing messages

von Hernandez, José Mauro da Costa
Veröffentlicht in Journal of advertising (2015)

It makes me feel so good : an experimental study of the placebo effect generated by brands

von Varella, Carlos Alberto Alves
Veröffentlicht in Journal of international consumer marketing (-2017)

If it tastes bad it must be good : consumer nai͏̈ve theories and the marketing placebo effect

Veröffentlicht in International journal of research in marketing (2013)